Chanel
from Ads

Medium: Screenprint in colors on Lenox Museum Board
Year: 1985
Sheet: 38×38 inches (96.5 x 96.5 cm)
Edition: 190
Artist’s Proofs: 30 AP
Printer’s Proofs: 5 PP
Exhibitor’s Proofs: 5 EP
Hors Commerce: 10 HC
Other: 10 numbered in Roman numerals
Bon a Tirer: 1 BAT
Trial Proofs: 30 TP, each print is unique
(see Feldman & Schellmann IIB.354)
Printer: Rupert Jasen Smith, New-York
Publisher: Ronald Feldman Fine Arts, Inc., New York
Literature: Feldman & Schellmann II.354

Each signed and numbered in pencil
With the printer’s and the publisher’s blindstamps
With the artist’s and the publisher’s copyright inkstamps on the reverse

 

Chanel is part of Ads
(Click on picture below to access the Catalogue Entry)

 

Chanel displays Warhol’s ability to elevate everyday items and turn them into objects of desire, commemorating the immortality of celebrity, and the ultimate in consumerism. This print depicts a Chanel No. 5 perfume bottle. Using minimal colors, unlike some of the other, bolder prints in the Ads series, pink gestural lines accentuate the bottle’s sleek and chic design. Rendered in pink against a purple backdrop, Warhol exaggerates how the Chanel bottle became emblematic of consumerism, femininity and sophistication. Through his striking use of color, repetition, and composition, Warhol has captured the essence of Chanel’s coveted perfume, heightening its status into fine art. His depiction of the Chanel No.5 bottle serves as a visual statement on commercialism and the power of branding, which were central motifs throughout Warhol’s body of work.

 

“I present my dress collections on the fifth of May, the fifth month of the year and so we will let this sample number five keep the name it has already, it will bring good luck.”

The Chanel no.5 bottle was created in 1921 by Coco Chanel. In 1920, when presented with small glass vials containing sample scents numbered 1 to 5 and 20 to 24 for her assessment, she chose the fifth vial. Chanel told her master perfumer, Ernest Beaux, whom she had commissioned to develop a new fragrance.

 

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Auction Market Overview

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Regular Editions

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Sotheby’s London: 25 March 2026
Estimated: GBP 150,000 – 200,000
GBP 160,000 / USD 214,240

ANDY WARHOL (1928 – 1987)
Chanel, from Ads (F. & S. II.354), 1985
Screenprint in colors on Lenox Museum Board
Signed in pencil and numbered 139/190
This impression is number 139 from the edition of 190 plus 30 artist’s proofs
With the blindstamps of the printer, Rupert Jasen Smith, and the publisher, Ronald Feldman Fine Arts, Inc.
With their inkstamp verso

SBI Art Auction: 15 March 2026
Estimated: JPY 25,000,000 – 35,000,000
USD 160,300 – 224,400
PASSED

ANDY WARHOL
CHANEL, from Ads (F. & S. Ⅱ.354), 1985
Screenprint
Signed and numbered on the lower left
From the edition of 190
Printed by Rupert Jasen Smith, New York
Published by Ronald Feldman Fine Arts, Inc., New York

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Sotheby’s New-York: 23 October 2025
Estimated: USD 150,000 – 250,000
USD 279,400
NEW AUCTION RECORD FOR CHANEL (REGULAR EDITION)

ANDY WARHOL (1928 – 1987)
Chanel (Feldman & Schellmann II.354), 1985
from Ads 
Screenprint in colors on Lenox Museum Board
Signed in pencil and numbered 76/190
This impression is number 76 from the edition of 190 plus 30 artist’s proofs
With the blindstamps of the printer, Rupert Jasen Smith, and the publisher, Ronald Feldman Fine Arts, Inc.

SBI Art Auction: 12 July 2025
Estimated: JPY 25,000,000 – 35,000,000
JPY 36,800,000 / USD 249,695

ANDY WARHOL
CHANEL, from Ads (F. & S. Ⅱ.354), 1985
Screenprint
Signed and numbered on the lower left, Copyright stamp on the reverse
From the edition of 190

Christie’s New-York: 16 April 2025
Estimated: USD 150,000 – 250,000
USD 226,800

ANDY WARHOL (1928-1987)
Chanel, from Ads (Feldman & Schellmann II.354), 1985
Screenprint in colors on Lenox Museum Board
Signed in pencil, numbered 138⁄190

Roseberys: 9 April 2025
Estimated: GBP 180,000 – 200,000
GBP 169,240 / USD 216,627

ANDY WARHOL  (American 1928-1987)
Chanel, from Ads (Feldman and Schellmann, II.34), 1985
Screenprint in colors on Lenox Museum board,
Signed in pencil and inscribed AP 18/30,
One of 30 artist’s proofs aside from the numbered edition of 190

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Heritage Auctions: 24 October 2023
Estimated: USD 120,000 – 180,000
USD 200,000

ANDY WARHOL (1928 – 1987)
Chanel, from Ads, 1985
Screen-print in colors on Lenox Museum Board
Signed and numbered 157/190 in pencil, lower left

Sotheby’s London: 26 September 2023
Estimated: GBP 120,000 – 180,000
GBP 215,900 / USD 262,620

ANDY WARHOL (1928 – 1987)
Chanel, from Ads, 1985
Screen-print in colors on Lenox Museum Board
Signed in pencil, inscribed and numbered AP 27/30
This impression is one of 30 artist’s proofs aside from the numbered edition of 190

Bonhams London: 27 June 2023
Estimated: GBP 80,000 – 120,000
GBP 165,500 / USD 211,043

ANDY WARHOL
Chanel, from Ads (Feldman & Schellmann II.354), 1985
Screen-print in colors on Lenox Museum Board
Signed and numbered 96/190 in pencil

Sotheby’s New-York: 19 April 2023
Estimated: USD 120,000 – 180,000
USD 215,900

ANDY WARHOL
Chanel, from Ads, 1985
Screen-print in colors on Lenox Museum Board
Signed in pencil and numbered 69/190

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Sotheby’s London: 17 March 2021
Estimated: GBP 120,000 – 180,000
GBP 189,000 / USD 264,135

ANDY WARHOL
Chanel (F. & S. II.354), 1985
Screen-print in colors on Lenox Museum Board
Signed in pencil, numbered 6/190

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Heritage Auctions: 20 October 2020
Estimated: USD 120,000 – 180,000
USD 225,000

ANDY WARHOL (1928-1987)
Chanel, from Ads, 1985
Screenprint in colors on Lenox Museum Board
Edition: 41/190 (there were also 30 artist’s proofs)
Signed and numbered in pencil along lower edge with publisher’s stamp

Phillips London: 10 September 2020
Estimated: GBP 80,000 – 120,000
GBP 168,750 / USD 216,120 

Bukowskis Stockholm: 3 June 2020
Estimated: SEK 800,000 – 1,000,000
SEK 1,250,000 (Hammer)
SEK 1,562,500 / USD 168,650

ANDY WARHOL (United States, 1928-1987)
“Chanel” from “Ads“, 1985
Silkscreen printed in colors
Signed in pencil and numbered 158/190

Freeman’s: 14 May 2020
Estimated: USD 120,000 – 180,000
USD 175,000

ANDY WARHOL (1928-1987)
Chanel, from Ads, 1985
Screenprint in colors on Lenox Museum Board
Signed in pencil, numbered 28/190

ANDY WARHOL (1928-1987)
Chanel, 1985
Screenprint
Signed and numbered 126/190

Christie’s London: 18 September 2019
Estimated: GBP 100,000 – 150,000
GBP 125,000 / USD 155,940

ANDY WARHOL (1928-1987)
Chanel, from: Ads, 1985
Screenprint in colors on Lenox Museum Board
Signed in pencil, numbered 82/190

 

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Trial Proofs

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SBI Art Auction: 24 April 2021
Estimated: JPY 15,000,000 – 25,000,000
JPY 33,350,000 / USD 309,585
TRIAL PROOF

ANDY WARHOL
CHANEL, from Ads (F. & S. ⅡB.354), 1985
Screenprint in a unique color combination
Signed and numbered on the lower left
One of 30 unique color trial proofs, aside from the regular edition of 190