Using vivid hues, flat planes of color, and spirited linework, prints in Warhol’s Ads Series transform popular advertisements into individual works of art. The series consists of 10 images which clearly merge Warhol’s commercial advertising skills with his artistic mastery

 

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Introduction

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The Ads portfolio was printed in 1985, two years before Warhol’s death. It was commissioned by Feldman Fine Arts and is comprised of 10 screen prints on Lennox Museum Board: Mobil, Blackglama (Judy Garland), Paramount, Life Savers, Chanel, Rebel Without a Cause (James Dean), Van Heusen (Ronald Reagan), The New Spirit (Donald Duck), Volkswagen and Apple. The Ads portfolio is an acclaimed part of Warhol’s oeuvre as it depicts some of the icons of American consumer culture. Its subjects cover film, celebrity, glamour, fashion, television and advertising. By turning mass media imagery into art, Warhol elevated the everyday, celebrating the democratization of popular consumer culture. Whilst working on this portfolio Warhol created a series of different color versions of each image, before selecting one to be printed in an edition of 190. These initial ‘trial proofs’ were preserved and released as a formal component of the edition. Warhol also realized various works on canvas using the same visuals.

“What’s great about this country is America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too.”

 

The Ads portfolio represents the artist’s early career inspirations as well as the stylistic motifs that characterized his late period works. Warhol moved from Pittsburgh to New York in 1949 and became a successful commercial illustrator working for the likes of Tiffany, Vogue and Colombia Records. These early illustrations demonstrate the Warhol’s skill as a draughtsman and his formative printmaking process. The artist achieved the signature blotted line that appeared in these delicate drawings by transferring an ink illustration onto a separate piece of paper. This monoprint technique was an early exploration into the process of image reproduction that came to characterize Warhol’s practice. Highlighting such famous companies and figures as Chanel, Paramount, Apple Computers, Donald Duck, Ronald Reagan, James Dean and Judy Garland; Warhol’s Ads series from 1985, like so many other series from the artist’s last decade, is a true reexamination of his early works. In this series, Andy Warhol’s career truly comes full circle, blending his early days as a commercial illustrator with his mature Pop style. 

Using vivid hues, flat planes of color, and spirited linework, prints in Warhol’s Ads Series transform popular advertisements into individual works of art. The series consists of 10 images which clearly merge Warhol’s commercial advertising skills with his artistic mastery; as the artist has said, “I’m still a commercial artist. I was always a commercial artist.” This series is deeply ingrained in American culture, as Warhol was acutely aware of the strong influence that advertisements could have on anyone. Through the works in this portfolio, Warhol is positing art as something simultaneously elite and for the people—he uses imagery from a consumer vernacular that resonates with the common man, then elevates it to exist within his acclaimed oeuvre.

Andy Warhol’s Ads portfolio was executed only two years before the artist’s death, and it serves as a retrospective of his fascination with glamour, fashion, film and celebrity. Having begun his career in graphic illustration, drawing magazine advertisements and then designing department store windows, the Ads brings us full circle but now with over two decades of exploring the democratization of popular consumer culture to inform the imagery. Warhol had made Campbell’s Soup as famous as Marilyn Monroe, he once said “what’s great about this country is America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too.” This sentiment of accessibility regardless of affluence is often used to explain the allure of printmaking; not everyone can afford a unique work by an important artist but a print? Less expensive to obtain, and by the nature of multiplicity, available to many rather than just one. Like many artists before him, Warhol knew he could broaden his audience through printmaking, he was also firm in his belief that nothing was truly unique, and everyday objects should be celebrated. Thus, a background in advertising and a delight in the influences of mass media mingled with the power of serialization to culminate in this remarkable survey of American iconography.

Left: © Retro AdArchives / Alamy Stock Photo // Center: © JJs / Alamy Stock Photo //
Right: © John Frost Newspapers / Alamy Stock Photo

A fascinating dialogue is formed when screenprint, originally a commercial printing technique, is utilized to portray symbols of commerce. By the time Ads was published in 1985, Warhol had mastered the medium and the technical complexity of these prints is astonishing. For example, The New Spirit (Donald Duck) employed over a dozen screens and multiple colors including neon and metallic hues. The inherently flat quality of a screenprint is counterbalanced in these prints with an almost theatrical quality, such as the haunting Chanel perfume bottle floating on an ombré background. The project was an ideal intersection of propaganda and proliferation wherein logos produced by the culture of the era were in turn recreated in multiple forms so that they could reach the largest audience in the same manner that an advertisement is crafted with the hope that it will be widely broadcast.

The power of advertising is a concept often discussed – why does it hold our interest; how can it be influential? For one, we are instantly attracted to the element of nostalgia, within the portfolio both James Dean and Judy Garland are portrayed, both having been beloved movie stars who died tragically, harkening back to Warhol’s early Death and Disaster series and his fascination with the potential for fame to meet a heartbreaking end. Van Heusen is an intriguing collision of the past and present as it features Ronald Reagan, the actor as the ambassador for a man’s shirt company, yet at the time of the portfolio’s publication, he was president of the United States. Another draw for the consumer is the portrayal of strength or dominance and what could signify success more blatantly than the emblems of corporate titans such as Mobil or Paramount? Each image, or each AD, appropriates a product (Life Savers), a corporate logo (Macintosh) or a famous face (Judy Garland); opulence (Chanel) mixes with utility (Volkswagen) and reminiscence (Rebel Without a Cause). To recognize these advertisements as a means of capturing the consumer’s attention at the same time they are being mythologized, elevated from banal commercial to high art, is the ultimate irony on which Warhol, a brand now himself, built an entire career.

 

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Ads, 1985

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Ads

The complete set of ten screenprints in colors
Medium: Screenprint in colors on Lenox Museum Board
Year: 1985
Sheet: 38×38 inches (96.5 x 96.5 cm)
Edition: 190
Artist’s Proofs: 30 AP
Printer’s Proofs: 5 PP
Exhibitor’s Proofs: 5 EP
Hors Commerce: 10 HC
Other: 10 numbered in Roman numerals
Bon a Tirer: 1 BAT
Trial Proofs: 30 TP, each print is unique
(see Feldman & Schellmann IIB.350-359)
Printer: Rupert Jasen Smith, New-York
Publisher: Ronald Feldman Fine Arts, Inc., New York
Literature: Feldman & Schellmann II.350-359

Each signed and numbered in pencil
With the printer’s blindstamp
With the artist’s and publisher’s copyright inkstamps on the reverse

 

PLEASE CLICK ON ANY PRINT BELOW
TO ACCESS THE CATALOGUE ENTRY
FOR MORE INFORMATION AND HISTORICAL AUCTION RESULTS

 

1. Mobil (F&S II.350)

2. Blackglama (Judy Garland) (F&S II.351)

 

3. Paramount (F&S II.352)

 

4. Life Savers (F&S II.353)

5. Chanel (F&S II.354)

6. Rebel without a Cause (James Dean) (F&S II.355)

7. Van Heusen (Ronald Reagan) (F&S II.356)

8. The New Spirit (F&S II.357)

9. Volkswagen (F&S II.358)

10. Apple (F&S II.359)

 

 

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Auction Market Overview

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Auction Summary

 

2025 Auction Highlights

2025 is a record year for Ads at auction. 29 lots sold at auction in 2025 for a total turnover of USD 3,450,609. With 2 lots failing to sell, the sell-through rate is 94%. 6 lots sold for more than USD 200,000 in 2025, generating a cumulative turnover of USD 1,431,695, representing 41.5% of the total for 2025.

2025 Top 3 Lots

One complete set sold at Sotheby’s in New-York, on 19 November 2025 for USD 2,978,000, a new auction record for a complete set of Ads at auction.

Ads, 1985

Sotheby’s New-York: 19 November 2025
Estimated: USD 2,000,000 – 4,000,000
USD 2,978,000
COMPLETE SET
NEW AUCTION RECORD FOR ADS

ANDY WARHOL (1928 – 1987)
Ads, 1985
The complete set of ten screenprints in colors on Lenox Museum Board
Together with the original justification page
Each sheet: 38×38 inches (96.5 x 96.5 cm)
Signed and inscribed AP 22/30 (lower right or lower left of each)
This set is an artist’s proof set aside from the numbered edition of 190
Each with the blindstamps of the printer, Rupert Jasen Smith, and the publisher, Ronald Feldman Fine Arts, Inc.

Apple is the second most expensive print from the Ads series at auction in 2025. Apple sold 4 times at auction in 2025 at an average price of USD 189,005. It sold at Christie’s in New-York for USD 241,300, its highest price in 2025.

Apple, 1985

Christie’s New-York: 23 October 2025
Estimated: USD 100,000 – 150,000
USD 241,300

ANDY WARHOL (1928-1987)
Apple, from Ads, 1985
(Feldman & Schellmann II.359)
Screenprint in colors on Lenox Museum Board
Signed in pencil, numbered 116⁄190

Volkswagen is the print from Ads that sold the most in 2025. It sold 8 times at auction in 2025 at an average price of USD 69,788. It sold for USD 95,250, its highest price so far in 2025, at Christie’s in New-York on 23 October 2025.

Volkswagen, 1985

Christie’s New-York: 23 October 2025
Estimated: USD 40,000 – 60,000
USD 95,250

ANDY WARHOL (1928-1987)
Volkswagen, from Ads, 1985
(Feldman & Schellmann II.358)
Screenprint in colors on Lenox Museum Board
Signed in pencil, numbered 116⁄190
(there were also 30 artist’s proofs)

The New Spirit is the second most sold print from Ads in 2025. It sold 5 times at auction in 2025, at an average price of USD 71,440. It sold at Swann Auction Galleries on 5 June 2025 for USD 81,250, its highest price in 2025.

The New Spirit (Donald Duck), 1985

Swann Galleries: 5 June 2025
Estimated: USD 50,000 – 80,000
USD 81,250

ANDY WARHOL (1928 – 1987)
The New Spirit (Donald Duck), from Ads (Feldman-Schellmann II.357), 1985
Color screenprint on Lenox Museum Board
Signed and numbered 168/190 in pencil, lower left

 

2024 Auction Highlights

16 prints from the Ads series sold at auction in 2024 for a total turnover of USD 1,288,472. With 2 lots failing to sell, the sell-through rate is 89%. No lot sold for more than USD 200,000. 4 lots sold for more than USD 100,000, generating a cumulative turnover of USD 594,005, representing 46.1% of the total for 2024.

2024 Top 3 Lots

The highest price was achieved by Rebel without A Cause that sold at Christie’s online on 27 March 2024 for GBP 151,200 (USD 190,980), a new auction record for this print. In fact, Rebel without a Cause sold twice at auction in 2024, it also sold at Sotheby’s in New-York, on 22 October 2024, for USD 132,000.

Rebel Without A Cause (James Dean), 1985

Only 1 Trial Proof sold at auction in 2024. Mobil (TP 29/30) sold at Phillips in London, on 19 September 2024 for GBP 120,650 (USD 156,725).

Mobil (TP 29/30), 1985

Phillips London: 19 September 2024
Estimated: GBP 80,000 – 120,000
GBP 120,650 / USD 156,724
TRIAL PROOF

2023 Auction Highlights

28 prints from Ads sold at auction in 2023 for a total turnover of USD 3,446,156. With 3 lots failing to sell, the sell-through rate is 90%. 6 lots sold for more than USD 200,000, generating a cumulative turnover of USD 1,361,813, representing 39.5% of the total turnover of 2023.

2023 Top 3 Lots

The highest price in 2023 was achieved by Chanel, that sold at Sotheby’s in London, on 26 September 2023 for GBP 215,900 (USD 262,620). Chanel sold 4 times in 2023 for a total turnover of USD 889,563, at an average price of USD 222,391.

Chanel, 1985

The second most expensive print from Ads to sell in 2023 is Apple. It sold at Heritage Auctions, on 24 October 2023, for USD 250,000, setting a new auction record for this print. It sold only once at auction in 2023.

Apple, 1985

Heritage Auctions: 24 October 2023
Estimated: USD 60,000 – 80,000
USD 250,000
NEW AUCTION RECORD FOR APPLE

ANDY WARHOL
Apple, from Ads 1985
Screen-print in colors on Lenox Museum Board
Signed and numbered 168/190 in pencil, lower right

6 Trial Proofs sold at auction in 2023, led by a rare Trial Proof of Rebel without a Cause that sold at Phillips in New-York on 26 October 2023 for USD 222,250. The second most expensive Trial Proof that sold in 2023 is Mobil (TP 6/30), that sold at Sotheby’s, in London, on 13 October 2023, for GBP 158,750 (USD 193,410). The third one is an aside proof in unique color combination of Volkswagen that sold at Phillips in New-York, on 20 April 2023, for USD 165,100. Two rare Trial Proofs from Van Heusen sold at Sotheby’s, in London, on 26 September 2023, at an average price of USD 127,450.

Rebel without a Cause (TP 23/30), 1985

Phillips New-York: 26 October 2023
Estimated: USD 150,000 – 250,000
USD 222,250
TRIAL PROOF

2022 Auction Highlights

17 prints from Ads sold at auction in 2022 for a total turnover of USD 1,429,199. With 3 lots failing to sell, the sell-through rate is 83%.

2022 Top 3 Lots

One Complete Set sold in 2022, at Sotheby’s in New-York on 27 October 2022 for USD 1,744,000.

Ads, 1985

Sotheby’s New-York: 27 October 2022
Estimated: USD 700,000 – 1,200,000
USD 1,744,000
COMPLETE SET

Ads, 1985
The complete set of ten screen-prints in colors on Lenox Museum Board
Each signed in pencil and numbered 176/190
This set is number 176 from the edition of 190 plus 30 artist’s proofs

The highest price was achieved by Rebel without a Cause that sold at Sotheby’s in New-York, on 28 October 2022, for USD 163,800.

Rebel without a Cause (James Dean), 1985

Mobil, 1985

Van Heusen (Ronald Reagan), 1985

Sotheby’s New-York: 28 October 2022
Estimated: USD 20,000 – 30,000
USD 94,500
AUCTION RECORD FOR VAN HEUSEN (REGULAR EDITION)

ANDY WARHOL
Van Heusen (Ronald Reagan), from Ads, 1985
Screen-print in colors on Lenox Museum Board
Signed in pencil and inscribed AP 24/30
This impression is one of 30 artist’s proof aside from the numbered edition of 190

 

 

 

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Upcoming Lots

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SEE ALL UPCOMING LOTS
FOR ANDY WARHOL PRINTS

Andy Warhol Prints 2026 Upcoming Lots and Auction Results

 

 

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2026 Auction Results

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2026 Auction Results are presented in reverse chronological order

Volkswagen, 1985

Forum Auctions: 31 March 2026
Estimated: GBP 30,000 – 50,000
GBP 33,000 (Hammer)
GBP 43,356 / USD 57,360

ANDY WARHOL (1928-1987)|
Volkswagen (Feldman & Schellmann II.358), 1985
Screenprint in colors in on Lenox Museum Board
Signed and numbered from the edition of 190 in pencil
Printed by Rupert Jasen Smith, with his blindstamp
Published by Ronald Feldman Fine Arts Inc., New York, with their rubber-stamp verso

Chanel, 1985

Sotheby’s London: 25 March 2026
Estimated: GBP 150,000 – 200,000
GBP 160,000 / USD 214,240

ANDY WARHOL (1928 – 1987)
Chanel, from Ads (F. & S. II.354), 1985
Screenprint in colors on Lenox Museum Board
Signed in pencil and numbered 139/190
This impression is number 139 from the edition of 190 plus 30 artist’s proofs
With the blindstamps of the printer, Rupert Jasen Smith, and the publisher, Ronald Feldman Fine Arts, Inc.
With their inkstamp verso

Paramount, 1985

Sotheby’s London: 25 March 2026
Estimated: GBP 40,000 – 60,000
GBP 70,400 / USD 94,265

ANDY WARHOL (1928 – 1987)
Paramount, from Ads (F. & S. II.352), 1985
Screenprint in colours on Lenox Museum Board
Signed in pencil and numbered 96/190 (slightly rubbed)
This impression is number 96 from the edition of 190 plus 30 artist’s proofs
With the blindstamps of the printer, Rupert Jasen Smith, and the publisher, Ronald Feldman Fine Arts, Inc.
With their inkstamp verso

Rebel without a Cause (James Dean), 1985

Palm Beach Modern: 21 February 2026
Estimated: USD 80,000 – 120,000
USD 140,800

ANDY WARHOL (American, 1928-1987)
Rebel without a Cause from the “Ads” portfolio, 1985
(Frayda Feldman and Jorge Schellmann, vol. II, cat. no. 355)
Screenprint on Lenox Museum Board
HC 5/10 aside from the edition of 190, 30 APs
Signed with blindstamp

Blackglama (Judy Garland), 1985

Palm Beach Modern: 21 February 2026
Estimated: USD 20,000 – 30,000
USD 29,440

ANDY WARHOL (American, 1928-1987)
Blackglama (Judy Garland) from the “Ads” portfolio, 1985
(Frayda Feldman and Jorge Schellmann, vol. II, cat. no. 351)
Screenprint on Lenox Museum Board
Edition: AP 29/30 aside from the edition of 190
Signed with blindstamp

 

 

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Lots Passed

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Chanel, 1985

SBI Art Auction: 15 March 2026
Estimated: JPY 25,000,000 – 35,000,000
USD 160,300 – 224,400
PASSED

ANDY WARHOL
CHANEL, from Ads (F. & S. Ⅱ.354), 1985
Screenprint
Signed and numbered on the lower left
From the edition of 190
Printed by Rupert Jasen Smith, New York
Published by Ronald Feldman Fine Arts, Inc., New York

Volkswagen, 1985

Palm Beach Modern: 21 February 2026
Estimated: USD 60,000 – 80,000
PASSED

ANDY WARHOL (American, 1928-1987)
Volkswagen from the “Ads” portfolio, 1985
(Frayda Feldman and Jorge Schellmann, vol. II, cat. no. 358)
Screenprint on Lenox Museum Board
Edition: 73/190
Signed with blindstamp

 

 

 

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2025 Auction Results

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2025 is a record year for Ads at auction. 29 lots sold at auction in 2025 for a total turnover of USD 3,450,609. With 2 lots failing to sell, the sell-through rate is 94%. 6 lots sold for more than USD 200,000 in 2025, generating a cumulative turnover of USD 1,431,695, representing 41.5% of the total for 2025.

2025 Top 3 Lots

Chanel is the print from the Ads series that sells at the highest price at auction. Chanel sold 4 times at auction in 2025 at an average price of USD 243,130. It sold for its new auction record of USD 279,400 at Sotheby’s in New-York for USD 279,400.

Apple is the second most expensive print from the Ads series at auction in 2025. Apple sold 4 times at auction in 2025 at an average price of USD 189,005. It sold at Christie’s in New-York for USD 241,300, its highest price in 2025.

2 Trial Proofs from Ads sold at auction in 2025: (1) Blackglama (TP 7/30) sold at Artnet Auctions on 29 May 2025; and (2) Life Savers (TP 24/30) sold at Christie’s in New-York on 23 October 2025 for USD 165,100.

Volkswagen is the print from Ads that sold the most so far in 2025. It sold 8 times at auction in 2025 at an average price of USD 69,788. It sold for USD 95,250, its highest price so far in 2025, at Christie’s in New-York on 23 October 2025. The New Spirit is the second most sold print from Ads in 2025. It sold 5 times at auction in 2025, at an average price of USD 71,440. It sold at Swann Auction Galleries on 5 June 2025 for USD 81,250, its highest price in 2025.

One complete set sold at Sotheby’s in New-York, on 19 November 2025 for USD 2,978,000, a new auction record for a complete set of Ads at auction.

Ads, 1985

Sotheby’s New-York: 19 November 2025
Estimated: USD 2,000,000 – 4,000,000
USD 2,978,000
COMPLETE SET
NEW AUCTION RECORD FOR ADS

ANDY WARHOL (1928 – 1987)
Ads, 1985
The complete set of ten screenprints in colors on Lenox Museum Board
Together with the original justification page
Each sheet: 38×38 inches (96.5 x 96.5 cm)
Signed and inscribed AP 22/30 (lower right or lower left of each)
This set is an artist’s proof set aside from the numbered edition of 190
Each with the blindstamps of the printer, Rupert Jasen Smith, and the publisher, Ronald Feldman Fine Arts, Inc.

XXXXXXXXXX

#1. Chanel, 1985

Sotheby’s New-York: 23 October 2025
Estimated: USD 150,000 – 250,000
USD 279,400
NEW AUCTION RECORD FOR CHANEL

ANDY WARHOL (1928 – 1987)
Chanel (Feldman & Schellmann II.354), 1985
from Ads 
Screenprint in colors on Lenox Museum Board
Signed in pencil and numbered 76/190
This impression is number 76 from the edition of 190 plus 30 artist’s proofs
With the blindstamps of the printer, Rupert Jasen Smith, and the publisher, Ronald Feldman Fine Arts, Inc.

#2. Chanel, 1985

SBI Art Auction: 12 July 2025
Estimated: JPY 25,000,000 – 35,000,000
JPY 36,800,000 / USD 249,695

ANDY WARHOL
CHANEL, from Ads (F. & S. Ⅱ.354), 1985
Screenprint
Signed and numbered on the lower left, Copyright stamp on the reverse
From the edition of 190

#3. Apple, 1985

Christie’s New-York: 23 October 2025
Estimated: USD 100,000 – 150,000
USD 241,300

ANDY WARHOL (1928-1987)
Apple, from Ads, 1985
(Feldman & Schellmann II.359)
Screenprint in colors on Lenox Museum Board
Signed in pencil, numbered 116⁄190

#5. Apple, 1985

Koller Zurich: 27 November 2025
Estimated: CHF 60,000 – 90,000
CHF 140,000 (Hammer)
CHF 175,000 / USD 217,875

ANDY WARHOL (Pittsburgh 1928–1987 New York City)
Apple (Feldman/Schellmann, no. II.359), 1985
From the 10-part portfolio “Ads”
Color screenprint on Lenox Museum Board
Edition: 126/190
Signed in pencil lower right: Andy Warhol
With the artist’s copyright stamp and the copyright stamp of Apple Computer Inc on the reverse
Published by Ronald Feldman Fine Arts, New York City (with the blind stamp)

#6. Chanel, 1985

Roseberys: 9 April 2025
Estimated: GBP 180,000 – 200,000
GBP 169,240 / USD 216,627

ANDY WARHOL  (American 1928-1987)
Chanel, from Ads (Feldman and Schellmann, II.34), 1985
Screenprint in colors on Lenox Museum board,
Signed in pencil and inscribed AP 18/30,
One of 30 artist’s proofs aside from the numbered edition of 190

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USD 200,000

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#7. Apple, 1985

Mainichi Tokyo: 8 February 2025
Estimated: JPY 15,000,000 – 20,000,000
JPY 26,450,000 / USD 174,685

Andy WARHOL
Apple from ADS  (FELDMAN & SCHELLMANN II 359), 1985
Screenprint
Signed and ed.190 at lower right image, with a copyright stamp on verso

#8. Life Savers, 1985

Christie’s New-York: 23 October 2025
Estimated: USD 120,000 – 180,000
USD 165,100
TRIAL PROOF

ANDY WARHOL (1928-1987)
Life Savers, from Ads, 1985
(Feldman & Schellmann II.353)
Unique screenprint in colors on Lenox Museum Board
Signed in pencil, numbered ‘TP 24⁄30’
A trial proof, the edition was 190 plus 30 artist’s proofs

#9. Rebel without a Cause (James Dean), 1985

Karl & Faber: 5 June 2025
Estimated: EUR 100,000 – 150,000
EUR 139,700 / USD 159,260

ANDY WARHOL
Rebel without a Cause from Ads (Feldman & Schellmann II.355), 1985
Color screenprint on Lenox museum cardboard
One of 190 numbered copies
Signed lower right
With the artist’s copyright stamp and copyright stamp of Warner Bros, Inc. on the reverse

#10. Rebel without a Cause, 1985

LLB Auction: 23 December 2025
Estimated: EUR 100,000 – 150,000
EUR 105,000 (Hammer)
EUR 126,000 / USD 147,775

ANDY WARHOL
Rebel Without a Cause (James Dean), 1985
(Feldman & Schellmann II.355)
Screenprint on Lenox Museum Board
Signed by the artist
From the edition of 190

#11. Apple, 1985

Mainichi: 18 October 2025
Estimated: JPY 15,000,000 – 20,000,000
JPY 18,400,000 / USD 122,160

ANDY WARHOL
Apple (F & S.II.359), 1985
From Ads
Screenprint
Signed and ed.X at lower right image
With a copyright stamp on verso

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USD 100,000

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#12. Volkswagen, 1985

Christie’s New-York: 23 October 2025
Estimated: USD 40,000 – 60,000
USD 95,250

ANDY WARHOL (1928-1987)
Volkswagen, from Ads, 1985
(Feldman & Schellmann II.358)
Screenprint in colors on Lenox Museum Board
Signed in pencil, numbered 116⁄190

#13. Volkswagen, 1985

#16. Life Savers, 1985

Shapiro Auctioneers: 24 November 2025
Estimated: AUD 100,000 – 150,000
AUD 98,000 (Hammer)
AUD 122,500 / USD 79,625

ANDY WARHOL (American, 1930-1987)
Lifesavers, from Ads, 1985
Screenprint in colors on Lenox Museum Board
Edition: 61/190
Numbered and signed l.l.c. ’61/190, Andy Warhol’
With the blindstamps of the printer, Rupert Jasen Smith

#17. Blackglama (Judy Garland) (TP 7/30), 1985

Artnet Auctions: 29 May 2025
Estimated: USD 60,000 – 80,000
USD 75,000
TRIAL PROOF

ANDY WARHOL (American, 1928–1987)
Blackglama (Judy Garland) (from Ads) (II.351, Feldman & Schellmann), 1985
Screenprint in unique color variant on Lenox Museum Board
Signed and numbered in pencil
Trial Proof 7/30 aside from edition of 190

#18. Mobil, 1985

SBI Art Auction: 12 July 2025
Estimated: JPY 6,000,000 – 9,000,000
JPY 10,925,000 / USD 74,130

ANDY WARHOL
Mobil, from Ads (F. & S. Ⅱ.350), 1985
Screenprint
Signed and numbered on the lower left, Copyright stamp on the reverse
From the edition of 190

#19. Volkswagen, 1985

Blackwell Auctions: 15 March 2025
Estimated: USD 100,000 – 150,000
USD 60,000 (Hammer)
USD 70,200

ANDY WARHOL (American, 1928-1987)
Volkswagen from Ads Series (FS 358), 1985
Color Screenprint on Lenox Museum Board
Signed and numbered II/X in pencil at lower right

#20. The New Spirit (Donald Duck), 1985

SBI Art Auction: 25 October 2025
Estimated: JPY 6,000,000 – 9,000,000
JPY 10,695,000 / USD 69,980

ANDY WARHOL
The New Spirit (Donald Duck) (F. & S. Ⅱ.357), 1985
From Ads
Screenprint
Signed and numbered on the lower left, Copyright stamp on the reverse
From the edition of 10 numbered in Roman numerals aside from ED. 190

#21. Volkswagen, 1985

Blackwell Auctions: 15 November 2025
Estimated: USD 60,000 – 80,000
USD 55,000 (Hammer)
USD 66,000

ANDY WARHOL (American, 1928-1987)
Volkswagen (FS 358), 1985
from Ads Series
Color Screenprint on Lenox Museum Board
Signed and numbered II/X  in pencil at lower right
Published by Ronald Feldman Fine Arts, Inc.
Printed by Rupert Jasen Smith
With their blind stamps at lower left corner
From the edition of 10 numbered in Roman numerals
Aside from the edition of 190

#22. The New Spirit (Donald Duck), 1985

Christie’s online: 27 March 2025
Estimated: GBP 40,000 – 60,000
GBP 50,400 / USD 65,016

ANDY WARHOL (1928-1987)
The New Spirit (Donald Duck), from: Ads (Feldman & Schellmann II.357), 1985
Screenprint in colors on Lenox Museum Board
Signed in pencil, numbered 36/190 (there were also thirty artist’s proofs)

#23. Volkswagen, 1985

#24. Volkswagen, 1985

#26. Volkswagen, 1985

Christie’s online: 27 March 2025
Estimated: GBP 40,000 – 60,000
GBP 47,880 / USD 61,765

ANDY WARHOL (1928-1987)
Volkswagen, from: Ads (Feldman & Schellmann II.358), 1985
Screenprint in colors on Lenox Museum Board
Signed in pencil, numbered 127/190

#27. The New Spirit (Donald Duck), 1985

Rago: 12 February 2025
Estimated: USD 40,000 – 60,000
USD 60,960

#28. Volkswagen, 1985

SBI Art Auction: 23 May 2025
Estimated: JPY 2,000,000 – 4,000,000
JPY 8,050,000 / USD 56,470

ANDY WARHOL
Volkswagen, from Ads (F. & S. Ⅱ.358), 1985
Screenprint
Signed and numbered on the lower right, Copyright stamp on the reverse
From the edition of 190

#29. Van Heusen (Ronald Reagan), 1985

Artnet Auctions: 19 March 2025
Estimated: USD 35,000 – 45,000
USD 43,750

ANDY WARHOL (American, 1928–1987)
Van Heusen (Ronald Reagan) (from Ads) (II.356, Feldman & Schellmann), 1985
Screenprint in colors on Lenox Museum Board
Signed and numbered 37/190 in pencil

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Lots Passed

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Paramount, 1985

Sotheby’s London: 24 September 2025
Estimated: GBP 50,000 – 70,000
PASSED

ANDY WARHOL (1928 – 1987)
Paramount, from Ads (F. & S. II.352), 1985
Screenprint in colours on Lenox Museum Board
Signed in pencil and numbered 96/190
This impression is number 96 from the edition of 190 plus 30 artist’s proofs

Rebel without a Cause (James Dean), 1985

Christie’s online: 27 March 2025
Estimated: GBP 90,000 – 120,000
PASSED

ANDY WARHOL (1928-1987)
Rebel Without a Cause (James Dean), from: Ads (Feldman & Schellmann II.355), 1985
Screenprint in colours on Lenox Museum Board
Signed in pencil, numbered 75/190 (there were also thirty artist’s proofs)

 

 

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2024 Auction Results

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16 prints from the Ads series sold at auction in 2024 for a total turnover of USD 1,288,472. With 2 lots failing to sell, the sell-through rate is 89%. No lot sold for more than USD 200,000. 4 lots sold for more than USD 100,000, generating a cumulative turnover of USD 594,005, representing 46.1% of the total for 2024.

2024 Top 3 Lots

The highest price was achieved by Rebel without A Cause that sold at Christie’s online on 27 March 2024 for GBP 151,200 (USD 190,980), a new auction record for this print. In fact, Rebel without a Cause sold twice at auction in 2024, it also sold at Sotheby’s in New-York, on 22 October 2024, for USD 132,000.

Another auction record was set in 2024, for Life Savers, that sold at Sotheby’s New-York on 19 April 2024, for USD 114,300. Life Savers sold twice at auction in 2024, it also sold at Swann Auction Galleries, on 6 June 2024 for USD 87,500.

Only 1 Trial Proof sold at auction in 2024. Mobil (TP 29/30) sold at Phillips in London, on 19 September 2024 for GBP 120,650 (USD 156,725).

Blackglama is the print from Ads that sold the most at auction in 2024. It sold 5 times at auction in 2024, at an average price of USD 37,085. It sold at Mallet Auctions in Tokyo, on 7 March 2024, for JPY 7,750,000 (USD 52,330), its highest price in 2024.

#1. Rebel Without A Cause (James Dean), 1985

#2. Mobil (TP 29/30), 1985

Phillips London: 19 September 2024
Estimated: GBP 80,000 – 120,000
GBP 120,650 / USD 156,724
TRIAL PROOF

Lots Passed

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Blackglama (Judy Garland) (TP 7/30), 1985

Phillips New-York: 22 October 2024
Estimated: USD 70,000 – 100,000
TRIAL PROOF
PASSED

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2023 Auction Results

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28 prints from Ads sold at auction in 2023 for a total turnover of USD 3,446,156. With 3 lots failing to sell, the sell-through rate is 90%. 6 lots sold for more than USD 200,000, generating a cumulative turnover of USD 1,361,813, representing 39.5% of the total turnover of 2023.

2023 Top 3 Lots

The highest price in 2023 was achieved by Chanel, that sold at Sotheby’s in London, on 26 September 2023 for GBP 215,900 (USD 262,620). Chanel sold 4 times in 2023 for a total turnover of USD 889,563, at an average price of USD 222,391.

The second most expensive print from Ads to sell in 2023 is Apple. It sold at Heritage Auctions, on 24 October 2023, for USD 250,000, setting a new auction record for this print. It sold only once at auction in 2023.

6 Trial Proofs sold at auction in 2023, led by a rare Trial Proof of Rebel without a Cause that sold at Phillips in New-York on 26 October 2023 for USD 222,250. The second most expensive Trial Proof that sold in 2023 is Mobil (TP 6/30), that sold at Sotheby’s, in London, on 13 October 2023, for GBP 158,750 (USD 193,410). The third one is an aside proof in unique color combination of Volkswagen that sold at Phillips in New-York, on 20 April 2023, for USD 165,100. Two rare Trial Proofs from Van Heusen sold at Sotheby’s, in London, on 26 September 2023, at an average price of USD 127,450.

Another auction record was set in 2023, for Paramount that sold at Sotheby’s, in New-York, on 19 April 2023, for USD 120,650. It sold twice at auction in 2023, it also sold at Rago, on 12 October 2023, for USD 94,500.

Life Savers is, together with Chanel, the most sold print from Ads in 2023. It sold 4 times at an average price of USD 93,325. It sold at Sotheby’s, in New-York, on 19 July 2023, for USD 117,950, its highest price in 2023.

 

#1. Chanel, 1985

Sotheby’s London: 26 September 2023
Estimated: GBP 120,000 – 180,000
GBP 215,900 / USD 262,620

ANDY WARHOL (1928 – 1987)
Chanel, from Ads, 1985
Screen-print in colors on Lenox Museum Board
Signed in pencil, inscribed and numbered AP 27/30
This impression is one of 30 artist’s proofs aside from the numbered edition of 190

ANDY WARHOL
Apple, from Ads 1985
Screen-print in colors on Lenox Museum Board
Signed and numbered 168/190 in pencil, lower right

#3. Rebel Without a Cause (James Dean) (TP 23/30), 1985

Phillips New-York: 26 October 2023
Estimated: USD 150,000 – 250,000
USD 222,250
TRIAL PROOF

#7. Mobil (TP 6/30), 1985

Sotheby’s London: 13 October 2023
Estimated: GBP 100,000 – 150,000
GBP 158,750 / USD 193,408
TRIAL PROOF

ANDY WARHOL (1928 – 1987)
Mobil, from Ads, 1985
Screen-print in a unique color combination on Lenox Museum Board
Signed in pencil, inscribed and numbered TP 6/30 (lower left)
One of 30 unique trial proofs aside from the numbered edition of 190

#8. Volkswagen (Unique), 1985

Phillips New-York: 20 April 2023
Estimated: USD 100,000 – 150,000
USD 165,100
ASIDE TRIAL PROOF

#9. Van Heusen (Ronald Reagan) (TP 9/30), 1985

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USD 100,000

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#16. Paramount, 1985

Rago Auctions: 10 October 2023
Estimated: USD 40,000 – 60,000
USD 94,500

Sotheby’s New-York: 19 April 2023
Estimated: USD 60,000 – 80,000
USD 88,900

ANDY WARHOL (1928 – 1987)
Mobil, from Ads, 1985
Screen-print in colors on Lenox Museum Board
Signed in pencil and numbered 69/190

#18. Blackglama (Judy Garland) (TP 25/30), 1985

Phillips London: 19 January 2023
Estimated: GBP 40,000 – 60,000
GBP 71,820 / USD 88,809
TRIAL PROOF

#19. Life Savers, 1985

Rago: 12 October 2023
Estimated: USD 40,000 – 60,000
USD 88,200

#24. Van Heusen (Ronald Reagan), 1985

#26. Blackglama (Judy Garland), 1985

#27. Blackglama (Judy Garland), 1985

LA Modern: 7 September 2023
Estimated: USD 35,000 – 45,000
USD 36,120

 

 

 

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2022 Auction Results

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17 prints from Ads sold at auction in 2022 for a total turnover of USD 1,429,199. With 3 lots failing to sell, the sell-through rate is 83%.

2022 Top 3 Lots

The highest price was achieved by Rebel without a Cause that sold at Sotheby’s in New-York, on 28 October 2022, for USD 163,800.

Furthermore, 4 new auction records were set in 2022: (1) Mobil sold at Phillips in New-York on 21 April 2022 for USD 100,8000; (2) Van Heusen (Ronald Reagan) sold at Sotheby’s in New-York on 28 October 2022 for USD 94,500; (3) The New Spirit (Donald Duck) sold at Sotheby’s in New-York on 19 July 2022 for USD 88,200; and (4) Blackglama (Judy Garland) sold at Rago on 24 February 2022 for USD 48,750

One Complete Set sold in 2022, at Sotheby’s in New-York, on 27 October 2022, for USD 1,744,000.

Ads, 1985

Sotheby’s New-York: 27 October 2022
Estimated: USD 700,000 – 1,200,000
USD 1,744,000
COMPLETE SET

Ads, 1985
The complete set of ten screen-prints in colors on Lenox Museum Board
Each signed in pencil and numbered 176/190
This set is number 176 from the edition of 190 plus 30 artist’s proofs

#1. Rebel without a Cause (James Dean), 1985

#3. Life Savers, 1985

New Auction Tokyo: 26 November 2022
Estimated: JPY 5,000,000 – 8,000,000
JPY 15,525,000 / USD 111,620

ANDY WARHOL
Life Savers, from Ads, 1985
Screenprint
Signed and numbered on the lower left
From the edition of 190

#5. Mobil, 1985

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USD 100,000

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#6. Van Heusen (Ronald Reagan), 1985

Sotheby’s New-York: 28 October 2022
Estimated: USD 20,000 – 30,000
USD 94,500
AUCTION RECORD FOR VAN HEUSEN (REGULAR EDITION)

ANDY WARHOL
Van Heusen (Ronald Reagan), from Ads, 1985
Screen-print in colors on Lenox Museum Board
Signed in pencil and inscribed AP 24/30
This impression is one of 30 artist’s proof aside from the numbered edition of 190

#7. Volkswagen, 1985

Sotheby’s Cologne: 10 June 2022
Estimated: EUR 30,000 – 50,000
EUR 88,200 / USD 93,660

ANDY WARHOL (1928-1987)
Volkswagen (F&S II.358) from Ads, 1985
Screen-print in colors on Lenox Museum Board
Signed in pencil, numbered 149/190

#8. Volkswagen, 1985

Bonhams LA: 27 September 2022
Estimated: USD 30,000 – 50,000
USD 88,575

#11. Van Heusen (Ronald Reagan), 1985

Christie’s New-York: 21 April 2022
Estimated: USD 25,000 – 35,000
USD 56,700

ANDY WARHOL
Van Heusen (Ronald Reagan), from Ads, 1985
Screen-print in colors on Lenox Museum Board
Signed in pencil, numbered 106⁄190

#12. Van Heusen (Ronald Reagan), 1985

Phillips New-York: 19 April 2022
Estimated: USD 20,000 – 30,000
USD 52,920

#13. Volkswagen, 1985

Artnet Auctions: 21 December 2022
Estimated: USD 12,000 – 18,000
USD 50,000

ANDY WARHOL
Volkswagen (from Ads), 1985
Screenprint in colors on Lenox Museum Board
Signed and numbered HC 2/10  in pencil
An Hors Commerce 2/10 aside from edition of 190

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USD 50,000

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Forum Auctions: 18 October 2022
Estimated: GBP 25,000 – 35,000
GBP 36,640 / USD 41,153

ANDY WARHOL (1928-1987)
Blackglama (Feldman & Schellmann II.351), 1985
Screenprint in colors on Lenox Museum Board
Signed in pencil, numbered from the edition of 190, as included in the portfolio Ads

 

ANDY WARHOL
Van Heusen (Ronald Reagan), from Ads, 1985
Screen-print in colors on Lenox Museum Board
Signed in pencilandinscribed AP 24/30
This impression is one of 30 artist’s proof aside from the numbered edition of 190

 

 

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2021 Auction Results

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WORK IN PROGRESS

Chanel, 1985

Sotheby’s London: 17 March 2021
Estimated: GBP 120,000 – 180,000
GBP 189,000 / USD 264,135

ANDY WARHOL
Chanel (F. & S. II.354), 1985
Screen-print in colors on Lenox Museum Board
Signed in pencil, numbered 6/190

Chanel (TP/30), 1985

SBI Art Auction: 24 April 2021
Estimated: JPY 15,000,000 – 25,000,000
JPY 33,350,000 / USD 309,585
TRIAL PROOF

ANDY WARHOL
CHANEL, from Ads (F. & S. ⅡB.354), 1985
Screenprint in a unique color combination
Signed and numbered on the lower left
One of 30 unique color trial proofs, aside from the regular edition of 190

Mobil, 1985

The New Spirit (Donald Duck), 1985

Mainichi Auction: 23 January 2021
Estimated: JPY 4,000,000 – 6,000,000
JPY 4,800,000 (Hammer)
JPY 5,592,000 / USD 53,920

ANDY WARHOL
The New Spirit (Donald Duck), 1985
Screenprint
Signed and numbered 138/190

Blackglama (Judy Garland), 1985

Sotheby’s New-York: 22 October 2021
Estimated: USD 20,000 – 30,000
USD 37,800

ANDY WARHOL
Blackglama (Judy Garland) (F&S II.351), 1985
Screen-print in colors on Lenox Museum Board
Signed in pencil and numbered 63/190

Blackglama (Judy Garland), 1985

Rago: 13 October 2021
Estimated: USD 20,000 – 30,000
USD 35,000

ANDY WARHOL (1928–1987)
Blackglama (Judy Garland) (from the Ads Portfolio), 1985
Screenprint in colors on Lenox Museum Board
Signed and numbered to lower edge ‘162/190 Andy Warhol’ with blindstamps

Blackglama (Judy Garland), 1985

SBI Art Auction: 23 April 2021
Estimated: JPY 2,500,000 – 3,500,000
JPY 3,450,000 / USD 31,960

ANDY WARHOL
Blackglama (Judy Garland), from Ads (F. & S. II.351), 1985
Screenprint
Signed and numbered on the lower left
From the edition of 190

Bonhams New-York: 2 November 2021
Estimated: USD 20,000 – 30,000
USD 52,812
TRIAL PROOF

 

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2020 Auction Results

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WORK IN PROGRESS

The New Spirit (Donald Duck), 1985

Artcurial Paris: 2 December 2020
Estimated: EUR 35,000 – 50,000
EUR 49,400 / USD 59,845

ANDY WARHOL
The New Spirit (Donald Duck), from the Ads portfolio, 1985
Screen-print in colors on Lenox Museum Board
Signed and numbered 56/190 in pencil

Blackglama (Judy Garland), 1985

SBI Art Auction: 19 June 2020
Estimated: JPY 2,500,000 – 3,500,000
JPY 4,830,000 / USD 45,185

ANDY WARHOL
Blackglama (Judy Garland), from Ads (F. & S. II.351), 1985
Screenprint
Signed and numbered on the lower left
From the edition of 190

Blackglama (Judy Garland), 1985

Christie’s online: 14 May 2020
Estimated: USD 25,000 – 35,000
USD 30,000

ANDY WARHOL (1928-1987)
Blackglama (Judy Garland), from Ads, 1985
Screenprint in colors on Lenox Museum Board
Signed in pencil, numbered 28/190

Blackglama (Judy Garland), 1985

Rago: 26 February 2020
Estimated: USD 20,000 – 30,000
USD 30,720

ANDY WARHOL (1928–1987)
Blackglama (Judy Garland) from the Ads portfolio, 1985
Screenprint in colors
Signed and numbered to lower left ‘PP 5/5 Andy Warhol’
This work is number 5 of 5 printer’s proofs
Apart from the numbered edition of 190 with 30 artist’s proofs

Paramount, 1985

Sotheby’s London: 19 March 2020
Estimated: GBP 30,000 – 50,000
GBP 37,500 / USD 43,555

ANDY WARHOL (1928 – 1987)
PARAMOUNT (F. & S. II.352) from Ads, 1985
Screenprint in colors on Lenox Museum Board
Signed in pencil, numbered HC 6/10
An hors commerce impression aside from the edition of 190

Paramount (TP 3/30), 1985

Sotheby’s New-York: 22 October 2020
Estimated: USD 120,00 – 160,000
USD 163,800
TRIAL PROOF

ANDY WARHOL
PARAMOUNT (SEE F. & S. IIB.352), 1985
Screen-print in a unique color combination
Signed in pencil and inscribed ‘TP 3/30’
A trial proof aside from the numbered edition of 190 plus 30 artist’s proofs

Life Savers, 1985

Sotheby’s New-York: 28 July 2020
Estimated: USD 40,000 – 60,000
USD 56,250

ANDY WARHOL (1928 – 1987)
LIFE SAVERS (F. & S. II.353), from Ads, 1985
Screenprint in colors on Lenox Museum Board
Signed in pencil and numbered 64/190
(total edition includes 30 artist’s proofs)

Life Savers, 1985

Phillips New-York: 23 July 2020
Estimated: USD 35,000 – 55,000
USD 60,000

 

 

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2019 Auction Results

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WORK IN PROGRESS

The New Spirit (Donald Duck), 1985

Koller Zurich: 7 December 2019
Estimated: CHF 24,000 – 28,000
CHF 45,440 / USD 45,880

ANDY WARHOL (Pittsburgh 1928–1987 New York)
The new spirit (Donald Duck) (Feldman/Schellmann, no. II.357), 1985
From the 10-part portfolio “Ads”
Color screenprint on Lenox Museum Board
Edition 132/190
Signed in pencil lower left: Andy Warhol
On the reverse with the stamp:
“This interpretation created and copyrighted by Andy Warhol is derived from an original version of DONALD DUCK copyrighted by Walt Disney Productions.”

The New Spirit (Donald Duck), 1985

Phillips New-York: 25 October 2019
Estimated: USD 30,000 – 50,000
USD 40,000

The New Spirit (Donald Duck), 1985

LA Modern: 19 May 2019
Estimated: USD 30,000 – 50,000
USD 50,000

ANDY WARHOL
The New Spirit (Donald Duck) (from Ads), 1985
Screenprint on Lenox Museum Board
Edition: #38 of 190
Signed with edition lower left edge of sheet
Retains publisher and printer’s blind stamps lower right edge of sheet

Blackglama (Judy Garland), 1985

Christie’s New-York: 23 October 2019
Estimated: USD 25,000 – 35,000
USD 30,000

ANDY WARHOL (1928-1987)
Blackglama (Judy Garland), from Ads, 1985
Screenprint in colors on Lenox Museum Board
Signed in pencil, numbered 65/190

Blackglama (Judy Garland) (TP 16/30), 1985

Christie’s New-York: 23 October 2019
Estimated: USD 70,000 – 100,000
USD 87,500
TRIAL PROOF

ANDY WARHOL (1928-1987)
Blackglama (Judy Garland), from Ads, 1985
Unique screenprint in colors on Lenox Museum Board
Signed in pencil, numbered ‘TP 16/30’
A unique trial proof, the edition was 190

Paramount, 1985

Sotheby’s New-York: 29 April 2019
Estimated: USD 40,000 – 60,000
USD 56,250

ANDY WARHOL (1928 – 1987)
PARAMOUNT (F. & S. II.352) from Ads, 1985
Screenprint in colors on Lenox Museum Board
Signed in pencil and inscribed ‘AP 20/30’
An artist’s proof aside from the numbered edition of 190

Paramount, 1985

Christie’s London: 21 March 2019
Estimated: GBP 20,000 – 30,000
GBP 37,500 / USD 49,225

ANDY WARHOL (1928-1987)
Paramount, from: Ads, 1985
Screenprint in colors on Lenox Museum Board
Signed in pencil, numbered 3/190

Life Savers, 1985

LA Modern: 17 February 2019
Estimated: USD 40,000 – 60,000
USD 68,750

ANDY WARHOL
Life Savers (from Ads), 1985
Screenprint on Lenox Museum Board
Signed with edition in graphite lower left edge of sheet
Edition: #5 of 5 E.P.
Aside from the edition of 190
Retains printer’s and publisher’s blind stamps lower right

Rebel without a Cause (James Dean), 1985

Christies New-York: 23 October 2019
Estimated: USD 70,000 – 100,000
USD 106,250

ANDY WARHOL (1928-1987)
Rebel Without a Cause (James Dean), from Ads, 1985
Screenprint in colors on Lenox Museum Board
Signed in pencil, numbered 28/190

Rebel without a Cause (James Dean), 1985

Mainichi Auction: 19 October 2019
Estimated: JPY 7,000,000 – 10,000,000
JPY 9,500,000 (Hammer)
JPY 11,067,500 / USD 102,095

ANDY WARHOL (1928-1987)
Rebel Without a Cause (James Dean), 1985
Screenprint
Signed and numbered 28/190

Rebel without a Cause (James Dean), 1985

Bonhams New-York: 21 May 2019
Estimated: USD 70,000 – 100,000
USD 100,075

ANDY WARHOL (1928-1987)
Rebel Without a Cause (James Dean), from Ads (F.&S.II.355), 1985
Screenprint in colors on Lenox Museum Board
Signed in pencil and numbered 63/190

Rebel without a Cause (James Dean), 1985

Christies New-York: 18 April 2019
Estimated: USD 70,000 – 100,000
USD 106,250

ANDY WARHOL (1928-1987)
Rebel Without A Cause (James Dean), from Ads, 1985
Screenprint in colors on Lenox Museum Board
Signed in pencil, numbered 18/190

Rebel without a Cause (James Dean), 1985

Phillips London: 24 January 2019
Estimated: GBP 55,000 – 75,000
GBP 68,750 / USD 89,580

 

 

PLEASE CLICK ON THE PICTURE BELOW
TO ACCESS THE CATALOGUE ENTRY
WITH NARRATIVE AND HISTORICAL AUCTION RESULTS

 

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Mobil

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Blackglama (Judy Garland)

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Paramount

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Auction Summary 

 

 

 

 

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Life Savers

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Chanel

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Rebel without a Cause (James Dean)

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Van Heusen (Ronald Reagan)

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The New Spirit (Donald Duck)

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Volkswagen

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Apple

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Complete Sets

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Sotheby’s New-York: 19 November 2025
Estimated: USD 2,000,000 – 4,000,000
USD 2,978,000
COMPLETE SET
NEW AUCTION RECORD FOR ADS

REPEAT SALE

Sotheby’s New-York: 28 October 2010
Estimated: USD 250,000 – 350,000
USD 350,500

ANDY WARHOL (1928 – 1987)
Ads, 1985
The complete set of ten screenprints in colors on Lenox Museum Board
Together with the original justification page
Each sheet: 38×38 inches (96.5 x 96.5 cm)
Signed and inscribed AP 22/30 (lower right or lower left of each)
This set is an artist’s proof set aside from the numbered edition of 190
Each with the blindstamps of the printer, Rupert Jasen Smith, and the publisher, Ronald Feldman Fine Arts, Inc.

Sotheby’s New-York: 27 October 2022
Estimated: USD 700,000 – 1,200,000
USD 1,744,000
COMPLETE SET

Ads, 1985
The complete set of ten screen-prints in colors on Lenox Museum Board
Each signed in pencil and numbered 176/190
This set is number 176 from the edition of 190 plus 30 artist’s proofs

Christie’s New-York: 24 April 2015
Estimated: USD 300,000 – 500,000
USD 449,000
COMPLETE SET

ANDY WARHOL (1928-1987)
Ads, 1985
The complete set of ten screen-prints in colors on Lenox Museum Board
Each signed in pencil and numbered 112/190

Christie’s New-York: 13 November 2014
Estimated: USD 500,000 – 800,000
USD 1,025,000
COMPLETE SET
TRIAL PROOF

ANDY WARHOL (1928-1987)
Ads, 1985
The complete set of ten unique silkscreens in colors on Lenox Museum Board
Each signed in pencil and numbered ‘T.P. 13/30’ (a trial proof set, the edition was 190)

Christie’s New-York: 30 October 2013
Estimated: USD 250,000 – 350,000
USD 407,000
COMPLETE SET

ANDY WARHOL (1928-1987)
Ads, 1985
The complete set of ten screenprints in colors on Lenox Museum Board
Each signed in pencil and numbered 57/190 (there were also 30 artist’s proofs)
Together with original justification page