Plush BFF x Dior (Black and Pink)

Medium: Polyester plush in Dior denim and suit
Year: 2019
Plush: 47x18x10 cm. (18-1/2 x 7-1/8 x 3-7/8 inches)
Acrylic display case: 55 x 30 x 24.5 cm (21-5/8 x 11-3/4 x 9-5/8 inches)
Edition: 500

Embroidered with the artist’s name ‘KAWS..’ on the underside of each plush
Further embroidered with the edition number XXX/500 on a fabric label affixed to each figure’s left hand

BFF Dior Plush represents a defining moment in the collaboration between KAWS and Dior, bringing together contemporary art and high fashion within a single, highly collectible object. Produced in a limited edition of 500, these works translate KAWS’s iconic BFF character into a textile-based medium while incorporating the codes and craftsmanship associated with Dior. Emerging in parallel with the presentation of KAWS’s monumental BFF sculpture for Dior’s Spring/Summer 2019 runway, these plush figures extend the collaboration into a more intimate, object-based format, bridging sculpture, fashion, and design.

The works depict KAWS’s BFF character, recognizable through its exaggerated proportions, crossed-out eyes, and dense, plush surface. Unlike the smooth vinyl or sculptural finishes seen in earlier works, the BFF is here rendered in soft textile, emphasizing tactility and material presence. Two primary variations are presented: a pink version dressed in a tailored black suit, and a black version outfitted in a denim ensemble. The garments are not incidental additions but carefully constructed miniaturized garments that reflect Dior’s attention to detail, including tailored cuts, stitching, and material quality. The juxtaposition between the plush body and the structured clothing creates a tension between softness and formality, reinforcing the hybrid nature of the object as both character and fashion figure.

This collaboration was initiated under the creative direction of Kim Jones at Dior, who sought to engage with contemporary artists in redefining the visual language of the brand. KAWS’s involvement culminated in the transformation of Dior’s iconic logo into a floral installation composed of pink BFF forms, presented during the Paris runway show. The plush editions can be understood as extensions of this moment. They translate a large-scale, immersive installation into a collectible format, allowing the collaboration to circulate beyond the runway and into the hands of collectors.

At its core, the BFF Dior Plush explores the intersection of identity, branding, and emotional connection. The BFF character, already associated with companionship and intimacy, is here placed within the framework of luxury fashion. This integration raises questions about the relationship between personal identity and consumer culture. The character becomes both subject and object, embodying a form of emotional attachment while simultaneously functioning as a branded artifact. The use of clothing is particularly significant. Dressing the figure introduces notions of individuality and status, yet the uniformity of the editions suggests a broader commentary on the standardization of identity within contemporary culture.

The BFF Dior Plush occupies a crucial position within KAWS’s evolution, marking a point at which his work fully engages with the language of fashion and luxury branding. While KAWS has long operated at the intersection of art and commerce, this collaboration represents a deeper integration, in which the boundaries between artwork, product, and brand identity become increasingly fluid. The use of textile also expands his material vocabulary, introducing softness and tactility as key elements in contrast to the industrial finishes of his sculptural works.

As a limited edition of 500, the BFF Dior Plush holds strong appeal within both the contemporary art market and the luxury collectible space. Its desirability is reinforced by the collaboration with Dior, a brand with global recognition and influence. Collectors are drawn to the work for its dual identity, functioning simultaneously as an artwork and a fashion object. The connection to a major runway moment further enhances its historical significance within the broader narrative of art-fashion collaborations.

Both variations—pink with tailored suit and black with denim—are sought after, each offering a distinct interpretation of the character within the Dior context. The BFF Dior Plush exemplifies a broader shift in contemporary art, where collaborations between artists and luxury brands become sites of cultural production and experimentation. Through this work, KAWS demonstrates his ability to adapt his visual language across mediums and contexts, maintaining coherence while embracing new forms of expression. By merging the emotional resonance of the BFF character with the symbolic power of fashion, the work captures a contemporary condition in which art, identity, and branding are increasingly intertwined, positioning itself as a key example of this evolving landscape.

Plush BFF x Dior (Pink)

SBI Art Auction: 13 July 2025
Estimated: HKD 600,000 – 900,000
HKD 805,000 / USD 5,490

KAWS
BFF Dior Plush Pink, 2019
Plush with original acrylic case
Numbered on the plate of pedestal
From the edition of 500

SBI Art Auction: 28 January 2023
Estimated: HKD 1,000,000 – 1,500,000
HKD 1,552,500 / USD 11,955

KAWS
BFF Dior Plush Pink. 2019
Plush with original acrylic case
Numbered on the plate of pedestal
From the edition of 500

SBI Art Auction: 27 July 2019
Estimated: JPY 800,000 – 1,200,000
HKD 2,472,500 / USD 22,755
AUCTION RECORD FOR PLUSH BFFxDIOR (PINK)

KAWS × Dior
BFF Dior Plush Pink, 2019
Plush, with original acrylic case
Numbered on the plate of pedestal
From the edition of 500

Plush BFF x Dior (Black)

Artcurial Paris: 3 December 2025
Estimated: EUR 2,500 – 3,500
EUR 3,442 / USD 4,015

KAWS
BFF Dior plush (Black), 2018
Plush, jean Dior outfit presented in a plexiglass box
Numbered “358 / 500”

Complete Sets

SBI Art Auction: 23 May 2025
Estimated: JPY 1,200,000 – 1,800,000
JPY 1,667,500 / USD 11,690

KAWS × Dior
BFF Dior Plush Pink and Black, 2019
Plush with original acrylic case, 2 works
Numbered on the plate of pedestal (each)
From the edition of 500

SBI Art Auction: 26 January 2025
Estimated: JPY 1,000,000 – 1,500,000
JPY 1,840,000 / USD 11,795

KAWS × Dior
BFF Dior Plush Pink and Black, 2019
Plush with original acrylic case, 2 works
Numbered on the plate of pedestal (each)
From the edition of 500

SBI Art Auction: 3 April 2021
Estimated: JPY 1,500,000 – 2,500,000
JPY 5,290,000 / USD 47,790
AUCTION RECORD FOR BFF x DIOR SET

KAWS
BFF Dior Plush Pink and Black, 2019
Plush with original acrylic case, 2 works
Numbered on the plate of pedestal (each)
From the edition of 500

Christie’s online: 13 December 2022
Estimated: HKD 70,000 – 90,000
HKD 119,700 / USD 15,405

KAWS (B. 1974)
Plush BFF x Dior (Pink and Black), 2019
Polyester plush in Dior denim and suit with original presentation boxes
Edition 279/500

Christie’s Hong-Kong: 11 July 2020
Estimated: HKD 140,000 – 180,000
HKD 250,000 / USD 32,250

KAWS (B. 1974)
Plush BFF x Dior (Black and Pink), 2019
Polyester plush in Dior denim and sui
With original presentation boxes
Edition: 213/500 (black)
Edition: 231/500 (pink)

Phillips Hong-Kong: 28 May 2020
Estimated: HKD 120,000 – 220,000
HKD 275,000 / USD 35,485